You should not build e-commerce business around the product, you should build it around the marketing potential.

Social media traffic can be gathered for free, you just need to create good enough content and implement some simple strategies. During the product research phase you don’t only need to check if there is opening on the market, but also imagine short format videos that can be made about it, as this medium is going to be responsible for 90% of the success.

Examples

The Original Tumbler Rolling Knife Sharpener

https://www.youtube.com/@tumblerusa/

https://www.tiktok.com/@tumblerusa

As unexciting sharpening knifes might seem it does position itself greatly in theoretical spectrum of short videos as it shows the process with promise of reward on the end. Not only that but it provides solution for so common problem of dull knives. Is the product revolutionary? No. But there is plenty people that are totally unaware how knives works and that you will need to sharpen them no matter what, which they frankly don’t do. Anyone who have ever sharpens knives know they do wonders, even if used not exactly correctly, and so after great add, the product delivers, which is more than most would ask. But is it excellent? No, not at all. Sharpening knives is skill on its own, not only the technical things like: angle, edge type, metal type, amount of carbon, dry/wet, but also process on itself the way you move, and process the edge. Does it apply for many people, no, only for 1% of most schizo autistic people, and maybe for top kitchen chefs that require maximum sharpnes for some fancy dishes.

Is it at least original product? They do put “USA” in their name… Of course, original from China mainland, designed by top Chinese designer exclusively for Alibaba!

So if you’ve been wondering how hard is in these days to make multi-million business: Find some new product, test it, if good make big enough order to get custom logo/packaging, record bunch of TikToks, done!

No one really care about delivering quality in drop-shipping business, you just buy positive of reviews on SM, and on your website, well… It’s your website you can do there whatever you like, putting as many 5 start reviews as you like, and hide every 1 star, it’s your website after all, if you are not using 3’rd party providers you have full control over it.