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Relaxing short videos

Nov 26, 2023

This is some recent trend, creating simple wallpaper engine loop videos. The goal for this is simple, look comfy. Assuming we are targeting phone users sufficient quality shouldn’t be hard to achieve.

Creation

This one is a bit hard and rather for advanced users, so I will simplify it:

  1. Generate with SD
  2. Manual Photoshop fixes
  3. Depth map generation
  4. DaVinci Resolve comping
    1. Masking
    2. FX
    3. Manual animation
    4. Camera movement using depth map.
    5. SFX

Posting/Funnel

Basically post it on any platform, no need for advanced funneling, just attach your links for whatever you ended up with.

Monetization

Not great not terrible, there won’t be much personal connection, so don’t design it around brand, but rather around the general branch of the content.

Wallpaper

Probably the only viable method for such “business”, if you create something decent looking and show it to 100M people you might just have found someone who will be interested in putting this as their wallpaper. You can sell wallpapers on any digital product platform, there are plenty that doesn’t even take any fees. But that’s not a good monetization program at all, not only because wallpapers aren’t even all that popular, many people don’t even know how set an animated one, it’s easy to pirate it, and no one will pay all that much for it.

Product

An app for wallpapers? Don’t see much related stuff, if it’s all about relaxing then drop-shipping store with stuff for meditation or some other junk might be viable.

Affiliate marketing

Those are relaxing video, maybe someone has relaxing white noise app, they wish to promote, might be wroth checking out. Assuming the reach those videos has, someone will contact you about it, if not then cold mail them.

Donations

You can try, but not character oriented SM dont build strong bounds, meaning not many people will ever consider sending you anything.

I don’t know how can anyone expect that putting any random unrelated links for people to register in and provide their credit information can be viable strategy… It’s not, and it will never be, but it can generate something, the more related it is the higher chances.

Conclusion

Not the greatest idea for simple monetization, but the views on these are going crazy, and RTM (real time marketing)… Unfortunately even if you have gotten into creator programs, the earning from shear views are not great at all, is a little better on TikTok, but it’s still only for US region. And as I covered in this article Marketing Systems change in region on mobile requires quite some acrobatics.



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